Financial exclusion is a pain for many countries. A lot of brilliant work has been done to ease the pain. At KickAds, we had a go at the problem & we came up with an idea that is either extremely brilliant OR economically naive.

This blasphemy draws a parallel between a brilliant marketing idea and the legendary Holy Grail, implying that such an idea can be a powerful and transformative force for a brand. It suggests that a single, exceptional idea can have a profound and lasting impact.

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While great ideas are abundant, effective strategy focuses on finding the most efficient and rewarding path to achieve goals.

This blasphemy references the biblical Tower of Babel, where people attempted to build a tower to reach heaven. In this context, the brand's message is likened to a tower that can transcend language and cultural barriers, uniting people under a common banner. It suggests that a strong brand message can create a sense of unity and connection across diverse audiences.