A great idea is that butterfly sa good strategy produces a chain reaction, a ripple effect, where domino pieces line up to build a bridge for a brand. its effects transcend the normal boundaries of culture, geography, time and sometimes even language. . 

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We can argue that all roads lead to Rome, right?  But it’s not just about finding a great idea, those are plenty…strategy is about finding the fastest road to the solution that would lead you to more rewards per coin.

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